Strengthen loyalty campaigns through digital multiplayer games

Albert Heijn – AH Voetbal App



How can Albert Heijn enrich its popular yearly soccer-themed loyalty campaign with an innovative and potential viral digital component that increases the value of the collectable cards?


A digital experience can enhance the collecting incentive and strengthen the campaign’s social components. A multiplayer element in games can increase virality and sharing potential.


With the AH Voetbal app kids can interactively play with their football heroes in exciting matches against their friends. In 4 different mini games, one game for every field position, kids can challenge their friends by selecting a card from their collection and playing the game. The level of the card will increase and determines the chances of winning. The more cards are collected, the more a kid can play!