Strengthen loyalty campaigns through digital multiplayer games

Albert Heijn – AH Voetbal App

2020

Challenge

How can Albert Heijn enrich its popular yearly soccer-themed loyalty campaign with an innovative and potential viral digital component that increases the value of the collectable cards?

Insight

A digital experience can enhance the collecting incentive and strengthen the campaign’s social components. A multiplayer element in games can increase virality and sharing potential.

Idea

With the AH Voetbal app kids can interactively play with their football heroes in exciting matches against their friends. In 4 different mini games, one game for every field position, kids can challenge their friends by selecting a card from their collection and playing the game. The level of the card will increase and determines the chances of winning. The more cards are collected, the more a kid can play!